Here’s what it’s like to ride in Byton’s new Concept SUV

Byton’s electric concept car wowed at CES, and for good reason.

The SUV has a lot of strong features, including a max range of 323 miles for the upgraded version, and a starting price of just $45,000. But the real jaw-dropping feature is a 49-inch display that covers the entire dash, providing a multifunctional information and entertainment interface in a way quite unlike anything else out there in the automotive world.

It’s not the only display in the vehicle, either – there’s a tablet set in the steering wheel itself, which remains in a fixed orientation even as the wheel turns around it. There are two displays in the front seat headrests, too, giving passengers access to a range of entertainment, cabin control and infotainment options. And there’s even slots in the armrests for your smartphone, which then become an extension of the car’s software system using a Byton app.

I got to ride along in the Byton Concept SUV and experience the innovative digital information system firsthand, and it’s unlike anything put forward by an automaker before. There are familiar elements, including maps and navigation, as well as streaming music services, but there are also a host of other, less expected apps and features – like health services including fitness tracking for the car’s driver, a movie store, extensive office and calendar integration and much more.

All of this is accessible through a central hub that takes the shape of an oddly angled geometric shape, which you can twist and turn using hand gestures thanks to the dash-mounted camera motion input system. You can also use gestures to dive deeper through menus, control playback, and even arrange elements on the 49-inch screen, allowing you or a passenger to set up your driving desktop however you prefer.

If it all sounds a little distracting, that’s because it is – there’s a lot going on across that display, and it definitely seems to have the potential to draw the driver’s attention away from what they’re supposed to be doing. But Byton says it’s all about offering up smart features that work as expected so as to keep focus on the road, and many of these infotainment offerings are meant for passenger use, not the driver’s – and for a future time in which autonomous driving features mean even when behind the wheel, you could indulge in a bit of movie watching or catching up on your health and wellness stats.

The Byton’s front seats also swivel towards the center of the car, giving you a better angle for chatting to passengers in the comfy, spacious rear cabin. Again, this is something intended to help future-proof the car’s design for when autonomy is available, rather than something Byton expects people to be able to take advantage of when they can first buy the car.

The rear displays feature a simplified version of the front screen’s interface, and are plenty big enough to give passengers a great viewing experience for watching TV shows and movies. The integrated armrest iPhone docks are intelligently designed and a clever way to incorporate the powerful devices people have with them all the time with the Byton’s built-in technology.

  1. byton-147A1130

  2. byton-147A1132

  3. byton-147A1133

  4. byton-147A1135

  5. byton-147A1136

  6. byton-147A1137

  7. byton-147A1138

  8. byton-147A1140

  9. byton-147A1141

  10. byton-147A1142

  11. byton-147A1143

  12. byton-147A1144

  13. byton-147A1145

  14. byton-147A1146

  15. byton-147A1147

  16. byton-147A1148

  17. byton-147A1149

  18. byton-147A1150

  19. byton-147A1154

  20. byton-147A1158

  21. byton-147A1161

  22. byton-147A1164

  23. byton-147A1167

  24. byton-147A1168

  25. byton-147A1171

  26. byton-147A1172

  27. byton-147A1173

  28. byton-147A1174

  29. byton-147A1175

  30. byton-147A1176

  31. byton-147A1178

  32. byton-147A1179

  33. byton-147A1180

  34. byton-147A1181

  35. byton-147A1182

  36. byton-147A1187

  37. byton-147A1188

As mentioned, there’s plenty of room in the back seat, and the luxurious seating really wraps you up. Everything from cabin lighting, to accents, to the massive overhead panoramic glass window feels top-notch and luxurious, even though this particular demo car was built from scratch in basically eight months.

The drive experience itself is also impressive – the demo driver behind the wheel wasn’t afraid to push the accelerator even though there wasn’t much length to the track and its longest point. Instant acceleration made possible by the electric motor makes it feel terrific to take off from a full stop, and it’s got a lot of power throughout its speed range, with excellent handling based on the short course we were able to experience it on.

This car still has a long way to go before it’s actually being sold – even though Byton is aiming to ship it by 2019, they currently only have $240 million and funding and it’ll take a lot more than that oto produce an EV at scale, especially since Byton hopes to build 100,000 electric cars per year.

Byton’s uniqueness as a new entrant isn’t limited to its ambitious rollout plan, or to its unique cockpit design. It’s also a blend of German executive leadership, Silicon Valley software design and engineering, and Chinese manufacturing, which could be a very powerful combination – or an odd brew that makes things more challenging than they have to be.

For now, based on my first impressions, this seems like a pretty strong start for Byton, and one that took a lot of people by surprise. Now, it’ll have to press that early strong showing and deliver on its big plans.

Published at Fri, 12 Jan 2018 00:04:47 +0000